What is the difference between crawling and indexing in SEO


When it comes to SEO, crawling and indexing are two terms that you’ll often hear. But what do they actually mean? And what’s the difference between them?

Simply put, crawling is the process that search engines use to discover new and updated content. This is done by using programs called ‘spiders’ or ‘bots’, which follow links from one page to another. As they crawl the web, they index all the new information that they find. Indexing, on the other hand, is the process of storing this information in a search engine’s database. Once a piece of content has been indexed, it can then be displayed in search results.


So crawling is about discovery, while indexing is about storage. Both processes are essential for SEO – without crawling, search engines wouldn’t know about your content; and without indexing, your content wouldn’t appear in search results.



Photo Credit: SE Ranking)

What Is Crawling?

Crawling is the process by which Google (or other search engines) discover new and updated pages to add to their indexes. Google uses a spider, or bot, to request a page from a web server. The server responds by sending the HTML code for the requested page. This code is then passed to an indexer, which extracts various pieces of information (such as the page title, headings, and keywords) and adds it to Google’s database. Crawling is an essential part of how search engines work, and it helps them to keep their results up-to-date. When you perform a search on Google, you’re generally looking at pages that have been crawled and indexed within the past few weeks (or days, in some cases).

What Is Indexing?

Indexing is the process Google (and other search engines) use to discover new content and add it to their search results. Once Google discovers a new piece of content, they “crawl” it to see what it’s about. Crawling involves following links from one web page to another and reading the content on each page. Google then analyzes the content and assigns it a quality score. Quality scores are used to determine how well a piece of content meets the needs of Google searchers. If Google thinks a piece of content is high quality, they’ll add it to their index and show it in their search results. If they think it’s low quality, they won’t add it to their index. 


Indexing is important for SEO because it’s how Google decides which pieces of content are relevant to a particular search query. If your content is not indexed, it will not appear in Google’s search results, and you will not get any traffic from Google. There are two ways to get your content indexed: 1) publish it on a website that Google already knows about, or 2) submit your XML sitemap to Google using Google’s Search Console tool.

How to Encourage Search Engines to Index Your Website

If you want your website to be indexed by search engines like Google, there are a few things you can do to encourage them to crawl your site. First, make sure your website is well-organized and easy to navigate. This will help search engine bots understand what your website is about and make it easier for them to index your pages. Second, create compelling and original content that includes the keywords you want to rank for. This will help attract the attention of search engine crawlers and get them to visit your website more often. Finally, build links to your website from other high-quality websites. This will show search engines that your website is popular and worth indexing. By following these tips, you can increase the chances that your website will be found by search engines and improve your SEO.

How to Encourage Search Engines to Index Your Website

If you want your website to be successful, it’s important to make sure that it is properly indexed by search engines. Thankfully, there are a number of things that you can do to encourage search engines to index your website. 


One of the most important things that you can do is to create high-quality content. Search engines are more likely to index websites that offer users useful and informative content. As such, it’s important to focus on creating well-written and researched articles, blog posts, and other forms of content. 


Another thing that you can do is to optimize your website for SEO. This involves using the right keywords and phrases throughout your website so that it is more easily found by search engines. There are a number of resources available online that can help you to learn more about SEO and how to implement it effectively. 


Finally, one of the best ways to encourage search engines to index your website is to submit it directly to them. Each search engine has its own process for website submission, so be sure to research this before you proceed. Once you have submitted your website, it’s simply a matter of waiting for the search engine to index it.